New service development and innovation in the new economy

New Service Development and Innovation in the New Economy focuses on one of the key issues in the management of a modern firm - the introduction and development of new competitive services.New Service Development and Innovation in the New Economy combines both theoretical and applied approaches. The book also incorporates a number of case studies from a wide range of companies, aimed to illustrate various aspects of the design and improvement of new services.New Service Development and Innovation in the New Economy is a constructive guide to new service development for those involved in business development and innovation.Läs mer om boken på studentlitteratur.se